Tuesday, August 7, 2007

10 個建立網上商店的秘訣

10 Tips to build your successful e-commerce businesss

1. Don't use E﹣commerce default layout

A customized layout and design will help to build up your branding. It helps customers to recognize your website is special and unique.

請別使用預先設計的式樣。網上商店的設計式樣大行其道,千遍一律的沒有格調的,請願你把商品在ebay買去,反正不是要吸引長期顧客的光臨。

2. Use Thumbnails

You can display your catalog using thumbnails picture and allow users to get a better image by clicking on your images.

使用商品的縮圖陳列你不同的貨,亦要有放大的圖片清楚顯示你的物品。


3. Optimize your image in Photoshop

The pictures don't work if they are not pretty enough.
用photoshop改善不完美的相片。

4. Smooth your check out process

Make no more than 4 simple steps:
# Choose delivery address
# Choose delivery options
# Enter payment details
# Review and submit the order

Once a user has placed their order, a confirmation e-mail should be sent out straightaway.

一個簡易的購物過程,不過是四個連結可以辦到。額外無關痛癢的問題可免則免。
一個簡單的Auto-reply,客人會確定你的網站在運作中。這樣可省時間與客戶重覆的應對。

5. Your target Market

Find out who is our customers is the key of business.
鎖定你的互聯網客,怎在芸芸眾網頁中使客人得知你網上商店的存在,是十分重要的。


6. Add SSL Certificate

Use SSL Certificate to secure the data transmission, especially your credit card and personal information.

使用SSL Certificate 傳送網上資料

你可以不理會網上黑客的入侵,把客人的資料傳送在這個不安全的互聯網上,甚至是信用卡資料。
只要數百元可以買到的保障不理,發覺資料被黑客盜取,為是太晚!網站只可關門了!

傳送你的個人資料時,留意網頁是否有使用https:// 並且要有"鎖"顯示。如下圖:



7. Add Terms of Use, Privacy, or Conditions of Sale Statements

Tell your customers of your responsibility to protect their privacy and condition of sales. No spamming!

寫下你網頁的使用條款,私隱條款,和商品交易條款。不要濫發垃圾電郵啊!


8. Add your Product Descriptions

Do the best to describe your product in details. Don't just show your picture without mentioning your pretty items.

說明你的商品有助客戶對你的了解產品,例如尺寸及品種等等。


9. Flash

Too much Flash will affect the accessibility to your store. Customers do not understand your layout and cannot not easily control of those fancy Flash effect. They will simply walk away from the website.

太多Flash的版面會使人混淆購物網站的流程,客人會因為不懂操作網頁而離開畫面。


10. Post your Address and numbers

Don't forget to post your address and telephone number! You have to follow up every cases of complaint and allow customers to get in touch with you immediately when there is urgent situation.

不要忘記告訴你的地址及電話號碼。

告訴你的客戶如何與你聯繫吧!那怕是投訴或是不滿!只要客人可得到你滿意的解釋,相信客人仍然會再次到你的網站購物的!客戶最怕的是不肯與溝通和跟進的網站,不能守住誠信。

如果你是相信互聯網的世界上客人是無止境的,不再在乎那一小撮的客戶,那就請不要怪網站的知名度愈來愈少啊!
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